Search Engine Optimization

It is a  process of improving the visibility of a web page or a website in search engine via “natural” or “un-paid” search results. SEO increases the amount of visitors to a website by getting a higher rank in the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.Every Search Engine has its crawler to crawling a website. The leading Search Engines like Google, Yahoo and Bing use their crawler to crawling a website. This all process called Indexing.

We are doing Search Engine Optimization in two ways-
1. On-Page Optimization.

• Alaways start with website analysis.
• Keyword selection, research and testing.
• Meta Tag Generation.
• ALT Tag Optimization.
• H1 Tag Optimization.
• Robot.txt File.
• Anchor Text Optimization.
• Optimization of ROR.xml
• Optimization of urllist.txt
• Optimization of info.txt
• Website Verification from Google Webmaster Tool.
• Website Verification from Yahoo Site Explorer.
• Website Verification from MSN Webmaster Tool.

2. Off-Page Optimization

• Search Engine Submission.
• Article Submission.
• Link Building.
• Directory Submission.
• Social Bookmarking.
• Forum Posting.
• Blog Commenting.
• Business Listing.
• Press Release Submission.
• Image Posting.
• Video Submission.
• PPT Submission.
• PDF Optimization.

You can learn SEO by following BLOG and WEBSITE. There are many ways to learn SEO. You can take notes from internet and follow some good SEO Blogs.